The Mentoria em Gestão (Management Mentoring) Project bring together volunteers and institutions with the purpose to develop and improve the management of organizations
The third edition of the Management Mentoring, of PricewaterhouseCoopers (PwC Brasil) in partnership with ASID, with the purpose to select social organizations from ASID Network of Institutions to have mentoring from PwC Brasil employees regarding management matters.
Therefore, 3 institutions were selected and during 3 months, institutions’ managers had meetings to discuss about Strategic and Financial Planning, Fundraising, HR and leadership and Marketing.
Company and supported Institutions’ context
PwC Brasil is one of the largest companies in the world focused on providing audit, consulting and several other ancillary services, therefore having employees with vast expertise in management tools for the 2nd sector (companies).
O projeto aconteceu de junho a dezembro de 2019 e fortaleceu a conexão entre diversos atores para a troca de aprendizados e experiências.
On the other hand, the three institutions selected by the project were:
- Associação para Desenvolvimento Integral do Down (Association for Integral Development of Down) – ADID;
- Associação de Pais, Filhos e Funcionários do Banco do Brasil e Comunidade (Association of Parents, Children and Employees of Banco do Brasil and the Community) - APABB / SP; and
- Associação Conviver (Coexist Association). Both were mentored according to the reality of each institution.
Project Stages
- Selection of volunteers and institutions;
- Volunteers - Raising awareness and training on the cause of people with disabilities, Third Sector and mentoring tips;
- Organizations - Application of management diagnosis;
- Conducting mentoring meetings; and
- Closing and exchange of learning.

Bounce back
Fragile management affecting the quality of care, education, service and impact.
One of the participating institutions is small and its biggest dream is to acquire its own headquarters to carry out its activities. In addition, this institution had a project that used to manufacturer handicrafts and prepare food to sell, which was closed in 2018 due to lack of resources.
Thanks to mentoring in the areas of Strategic, Financial Planning and Fundraising, the return of this project was prioritized, with a study of costs and feasibility for pricing products and sales channels.
With the development of mentoring, both the organization and the mentors were able to qualify and understand the management processes to restructurer of this project in the institution.
The project was resumed and focused on the specific production of brigadeiros (traditional Brazilian dessert) for commercialization. The students were less idle and contribute to the institution's income generation, in addition to the proceeds from the sale of brigadeiros that are used to buy supplies for the handicraft workshop.
We had a good experience and we will certainly implement some resources that were passed on to us for the next year. We have already started with the elaboration of strategic planning for events here at Conviver, as well as in relation to financial planning, where we were able to absorb as much as possible. We resumed our Arte Com Viver (Art with living) project to prepare sweets for sale, today with a better project design and with adequate financial planning. All learning was shared with the team of professionals, which further strengthens our work. Thank you!
Silvana, president of Associação Conviver
I learned that the organization is prepared to support society in terms of sharing knowledge and educating companies/communities on how to assist People with Disabilities and how we can support their inclusion in our daily lives.
PwC volunteer testimon
Results
ASID created a tool called Índice de Desenvolvimento da Educação Especial [Special Education Development Index] (IDEE), which consists of a Management Diagnosis to analyze an institution's scenario.
- The tool was applied before and after the project. The organizations' growth throughout the project was 20.62%;
- 15 trained managers from three organizations; and
- + 200 indirect beneficiaries were impacted;
Want to know more projects?